Fun - gamification of behavioural change

I am a big advocate of the Carrot as opposed to the stick when it comes to encouraging the masses to do the right thing. Doing the ‘right’ thing must be the natural easy way, not the righteous hard way to live.

Sweden appears to have had some success as illustrated here by the BBC. Perhaps we are taking the completely wrong approach in forcing people to become more sustainable.

While maybe only 20% of the population may value sustainability, you cant deny that 99.9% value fun and smiles right?

Quantifying myself

This month has been great for learning new terms. I remember the last great term that I really liked was Design Wank’ which I use now and again to describe the sometimes condescending elitist wanky attitude that I sense from some self proclaimed ‘designers’, which can be usually characterised by use of wanky jargon, or some image of some ridiculously impractical greenwash ‘Eco building’ which is eco because its got solar panels on it and only 0.025% of the population can afford to live in. 

Eco pods - Design wank random case file #1


Hermes Green Yacht - Design wank random case file #2

Below is NOT design wank:

William Kamkwamba a.k.a (a modern day legend) - The african villager who went to the library, learned about electricity and built a wind generator out of spare parts for his village because of lack of infrastructure. 

Sorry, I got side totally tracked!

The new term I picked up is called ‘Self Hacking’. I picked it up from a really interesting bunch of people that I met through a meetup group called ‘The Quantified Self’. http://quantifiedself.com/ This group originally started in San Francisco but has since moved on to London amongst other cities.

As the name suggests, its a group of people who aim to improve their quality of life and understand themselves through self tracking. We probably all do it in some way or another ie. write a journal etc. But once we collect information, what do we do with it? Do we even think of it as a dataset that can be mined? 

‘Self Hackers’ track all sorts of things such as sleep patterns, heart rate etc. I used to track my breakdance training sessions in a bid to find the perfect training formula (I quit when I realised I was just rationalising my procrastination).  

These days in the 2.0 era, it makes sense though that people are empowered to experiment on themselves and share their findings. Given that many studies are carried out over society and groups as a whole, it makes sense too that people are design their own experiments, since there is a big difference if group psychology and the individual as well as the fact that we have our own intricacies.

Hack your mood

Present at this event was one of the creators of http://www.moodscope.com/ Jon Cousins, who has been tracking his and other people’s emotions everyday since 2004. He has found that the tracking and sharing of emotion data with friends leads to a longer term sustained improvement in emotion. One of the smart things about the approach is that it doesn’t ask you ‘How do you feel?’ directly. Instead your emotion is derived through a card game, which is much harder to lie to.

Moodscope happiness trend ticker

Moodscope happiness trend ticker

Moodscope cards

Moodscope cards

One of the things that I learned from this group was that for issues such as stress or depression - the act or tracking itself (and rationalising) leads to quantifiable positive change.

More questions?

As with most things, the more you learn, the more questions you have.

  1. As I mentioned in a presentation once before about visualisation, collecting and presenting data for the sake of collecting and presenting data doesnt necessarily lead to any positive change. Maybe in the case of human psychology, I was wrong?
  2. It takes a certain type of personal mindset to bother to self hack (seek answers through experimentation as opposed to external sources). Is the data reliable, given that those bothering to self hack are those who would typically be actively seeking (and on their way to) improvement anyways? ie: why would people who dont care about energy want energy meters?
  3. Can the self-hacking (personalised self analysis- > positive personal change) way of thinking apply to achieve sustainable outcomes at the aggregate level?


Visualisation for Sustainable Cities PechaKucha Vol.20 

On the 9th of December I presented at PechaKucha Vol.20 on the topic of sustainable cities and how data driven visualisation has an impact on triggering behavioural change for sustainability. On the 10th of December I delivered a similar but more detailed presentation to the International Conference on Smart Meters, Networks and Information Processing.

During this speech I played two videos to illustrate the point. They are below

(click menu on the bottom left to view full screen)

Sustainable Cities - The importance of visualisation

The Green Cloud Project, Helsinki

An artist’s projection of the energy consumption data of a local community over the smoke stack of its local power station. This led to an immediate sense of ownership and reductions in consumption. While we cant put a green laser light on every smoke stack, I invite people from all backgrounds to think of how we can borrow this concept in our own cities. How can we bridge the ‘knowing’ and ‘feeling’ gap?

Nuage Vert à Ivry from HeHe on Vimeo.

Ecological Age - City of Manchester Retrofit, Arup

This video shows the potential vision for the City of Manchester, UK after an extensive retrofitting program. You will notice that the technologies are currently available (although the algae system may be a while off). Notice also how there are no new ‘green buildings’. While improved standards in new build are certainly important, the future of our cities depends on our ability to improve the performance of our existing stock. This video was shown as it highlighted two aspects of visualisation that I think are important:

1. When giving someone a vision of something, make it realistic and achievable.

2. Using positive reinforcement to affect change (in this case inspiration) is potentially more effective than negative reinforcement.

3. Show it and not just say it. The concepts in this video are not new, and are often suggested in studies. 

At ISSNIP I spoke a bit about the Slim City initiative where Arup partnered with the world economic forum to produce a set of research cards. You can find them here:

http://www.driversofchange.com/slimcity/

Slim City

Enjoy :)

My experience at Design School Americas 2010

In September 2010, I was sent to the USA to represent Australia at the annual Arup design school. This year’s theme was Oceans, and in particular applying design thinking to solve its related Climate Change issues. In a room full of engineers I felt a bit out of place however, I did manage to learn some really valuable lessons. I hope you enjoy it and learn something too!

(click menu on the bottom left to view full screen)

Arup design school  

I believe “a load of bullshit”

A while ago I shared my gripes in relation to the following clean coal advertisement. Now this isn’t a criticism of the technology of clean coal, but I HATED this ad by(a strong word, yes) for the following reasons:

  • Its so damn cheesy
  • I HATE the fakeness of ‘stock actors’ arranged in politically correct sterile formation (that goes for stock photograph models used widely in business too)
  • Its over use of repetition of an empty message.  (Lenin said “A lie told often enough becomes truth”)
  • What have we learned from this ad other than a bunch of actors “believe” in clean coal?

Bullshit version:

The guys at http://freeloveforum.com have done a great job of highlighting exactly that better than I could have ever done. Good use of humour to highlight how absurd marketing really is.

Better version:

In summary, coal is dirty and will continue to be. Don’t pretend to be something you’re not.

I refer you to a post I made earlier: the amazing energy cube

Giant Corporate Sponsored Reforestation Project

I had this idea ages ago and forgot all about it. Basically would it be great to get large corporations to buy or lease large parcels of land and then plant native forest of certain species and formations so that from satellite they contain the corporate logo?

Then I found this link. I think KFC could have done better with that land….

Energy stocks - the picture says it all.
I ripped this out of one of my text books. This figure shows the total global demand for energy, reserves of fossil fuels and the total amount of solar energy earth receives per year. I find this to be one of the best visualisations related to the relative scale of resources available to us.
Source:
Title Understanding renewable energy systems Author Volker Quaschning Edition illustrated, reprint Publisher Earthscan, 2005 ISBN 1844071286, 9781844071289 

Energy stocks - the picture says it all.

I ripped this out of one of my text books. This figure shows the total global demand for energy, reserves of fossil fuels and the total amount of solar energy earth receives per year. I find this to be one of the best visualisations related to the relative scale of resources available to us.

Source:

Title Understanding renewable energy systems
Author Volker Quaschning
Edition illustrated, reprint
Publisher Earthscan, 2005 
ISBN 1844071286, 9781844071289